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Visitors now stay an average of 3.15 nights per trip, surpassing pre-pandemic levels and cementing �ƹ���Ƶ's status as a leading destination for short breaks.

This increase in nights spent in the county has translated into higher spending, with an 8% rise in expenditure by overnight visitors when accounting for inflation.

Tourists now spend an average of £170.56 per trip, underscoring the county’s growing appeal and its ability to deliver a warm �ƹ���Ƶ welcome to visitors.

Notably, �ƹ���Ƶ has outperformed the national average for overnight stays, as the rest of England and Great Britain reported a 5% decline compared to 2022. This strong performance highlights �ƹ���Ƶ’s continued popularity and resilience in the competitive tourism market.

Councillor Adam Kent, Cabinet Member for Economy, Infrastructure and Skills at �ƹ���Ƶ County Council, said: “�ƹ���Ƶ’s tourism success story continues to go from strength to strength, with visitors staying longer, spending more, and choosing our county as a premier destination for short breaks.”

“This remarkable growth not only showcases the resilience and appeal of �ƹ���Ƶ’s vibrant attractions, natural beauty, and welcoming communities but also underscores the hard work of our tourism sector in delivering exceptional experiences.”

“As we edge closer to a £1 billion visitor economy, it’s clear that �ƹ���Ƶ is firmly on the map as a must-visit destination, boosting our local economy and creating opportunities for businesses across the county.”

Day trippers to �ƹ���Ƶ are also spending 6% more in real terms, delivering increased revenue for the county’s attractions and destinations.

The tourism sector's annual value to �ƹ���Ƶ’s economy has now reached £961 million - a 2% increase from 2022. 

This growth aligns with the goals of Visit �ƹ���Ƶ’s Destination Management Plan, a strategic roadmap designed to propel the county's tourism industry towards achieving a £1 billion visitor economy.

�ƹ���Ƶ’s robust performance in 2023 demonstrates its appeal as a top-tier tourist destination, offering a compelling mix of natural beauty, historic landmarks, and vibrant local culture that continues to attract visitors from across the UK and beyond.